The Run of Play is a blog about
the wonder and terror of soccer.

We left the window open during a match in October 2007 and a strange wind blew into the room.

Now we walk the forgotten byways of football with a lonely tread, searching for the beautiful, the bewildering, the haunting, and the absurd.

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Failed Innovations in Brand Extension #1550: Becoming the Official Mugs Provider of the White House Beer Summit

Two frosty tall ones emblazoned with the logo of this site.

Of course, our biggest mistake was inviting Steven Gerrard.

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Failed Innovations in Brand Extension #1550: Becoming the Official Mugs Provider of the White House Beer Summit

by Brian Phillips · October 22, 2009

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