The Run of Play is a blog about
the wonder and terror of soccer.

We left the window open during a match in October 2007 and a strange wind blew into the room.

Now we walk the forgotten byways of football with a lonely tread, searching for the beautiful, the bewildering, the haunting, and the absurd.

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Failed Innovations in Brand Extension #47: Owning Our Own Blimp

The Run of Play bursts into flames over New Jersey.

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Failed Innovations in Brand Extension #47: Owning Our Own Blimp

by Brian Phillips · October 23, 2009

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