The Run of Play is a blog about
the wonder and terror of soccer.

We left the window open during a match in October 2007 and a strange wind blew into the room.

Now we walk the forgotten byways of football with a lonely tread, searching for the beautiful, the bewildering, the haunting, and the absurd.

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Failed Innovations in Brand Extension #81: Sponsoring Kaká’s Conversion Experience

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Failed Innovations in Brand Extension #81: Sponsoring Kaká’s Conversion Experience

by Brian Phillips · October 16, 2009

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