The Run of Play is a blog about
the wonder and terror of soccer.
We left the window open during a match in October 2007 and a strange wind blew into the room.
Now we walk the forgotten byways of football with a lonely tread, searching for the beautiful, the bewildering, the haunting, and the absurd.
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Tottenham have released the first images of their new stadium project. Check out the name gloriously displayed across its side.
Seriously, if you were a Spurs employee, and you saw that your bosses were about to release images of a beautiful new stadium with “NAMING RIGHTS” emblazoned across the side of it, do you think you might have cautiously raised your hand and suggested putting something else there? Something a little less, I don’t know, nakedly mercantile? Obviously I realize that the club will in fact sell the naming rights, so I guess this could be taken as a welcome dose of honesty. But given that their accompanying publicity material is all about putting supporters first and creating the ultimate fan experience, the name on the image strikes a dissonant chord at the very least.
Anyway, here’s Naming Rights Park by night:
What do you think of the stadium itself? Is it too cautious for its own good? I like the curviness, but there’s a cheap-toy quality in the way it’s put together that may be a product of its being a computer graphic that does not yet exist in the real world, or may not.
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by Brian Phillips · December 15, 2008[contact-form 5 'Email form']