The Run of Play is a blog about
the wonder and terror of soccer.
We left the window open during a match in October 2007 and a strange wind blew into the room.
Now we walk the forgotten byways of football with a lonely tread, searching for the beautiful, the bewildering, the haunting, and the absurd.
Zach Dundas, Fredorrarci, Alan Jacobs, Supriya Nair, Richard Whittall
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I’ve never really understood the hoopla that surrounds the unveiling of new football kits. However, now that I’ve seen this new kit-unveiling video from Bayern Munich, I can honestly say that I understand it far, far less.
Try to make yourself watch the whole thing. You’ll think you have the point by around the :50 mark, but believe me, there’s more to come. Once the blonde starts doing her little apocalyptic roller-derby jig around 1:30, things are really just getting started.
Oh, and if you have a theory about what all this means—the submarine-movie music, the ominous rolling blue lights, the occult solemnity, the enthusiastic folk-dancing—please do enlighten me in the comments.
[via With Leather]
Read More: Bayern Munich, The Marketing of Meaning
by Brian Phillips · July 30, 2008[contact-form 5 'Email form']