I’ve never really understood the hoopla that surrounds the unveiling of new football kits. However, now that I’ve seen this new kit-unveiling video from Bayern Munich, I can honestly say that I understand it far, far less.
Try to make yourself watch the whole thing. You’ll think you have the point by around the :50 mark, but believe me, there’s more to come. Once the blonde starts doing her little apocalyptic roller-derby jig around 1:30, things are really just getting started.
Oh, and if you have a theory about what all this means—the submarine-movie music, the ominous rolling blue lights, the occult solemnity, the enthusiastic folk-dancing—please do enlighten me in the comments.
[via With Leather]
Read More: Bayern Munich, The Marketing of Meaning
by Brian Phillips · July 30, 2008
Maybe it’s to draw attention away from the fact that the kits are actually really, really boring?
It’s actually just about passing the time. I mean they’re making all these people turn up with lights and cameras and what not, have to give ‘em at least 20 mins of something, so why not, ahem…dancing chicks.
Hilarious. I watched w/o sound and all I could think about was SPROCKETS from SNL.
With those gentlemen in the middle of it all, it looks like a stag party at some kind of avant-garde lap-dancing club.
The funniest part is those few seconds of silence at the end.
It was a classic exemplar of the battle between good and evil…notice the subtle contrast between light and dark. The frenetic nonsensical movement denotes the raging battle between Bayern’s id and superego.
Next time, can they just like, post the kit up on the internet? Are those photogs seriously going to use ANY of those pics?
Richard, does this have anything to do with the conflict between Klinsmann and Beckenbauer? Which one is id and which one is superego?
Ahh, good question. I would say Klinsmann, what with his American floundering, his penchant for divery, and his all-around happy wanderer sunny German attitude puts him squarely in the ‘id’ camp, whereas Beckenbauer, all stern defending and cautious tactics, is superego all the way.
Today’s soccer headline:
KLINSMANN LAYS OUT BLUEPRINT FOR BAYERN
How this actually went down:
Alternate vision of how this actually went down:
Ah,Yanks talking ´bout football. Hilarious. Didn´t you guys buy ol´Franz back in the 70ies, together with a bunch of other overpriced ex-heroes ?
And just a little hint. Call adidas if ya aren´t happy with the balletto. Or Becks. He is much into dancing, too:
http://www.youtube.com/watch?v=5eEIGzyYifg
Why so testy, Bomber?
It’s a bloody plain white and a plain black strip! What the heck more needs to be said???
In words, Marty, nothing. But in the language of interpretive dance? Obviously a great deal.